
Scott Griffiths
CEO - 18/8 Fine Men's Salons
Professor - Grazadio School of Business and Management -
Pepperdine University
The University of California Irvine - Chief Executive Roundtable
Member - Luxury Council / Board - The Surf Heritage Foundation

What do Richard Branson, Quincy Jones, Yvon Chouinard, Dave Stewart, Frank Nuovo, John Paul DeJoria and Steve Jobs have in common with Benjamin Franklin, Leonardo Da Vinci, Thomas Jefferson and Sir Isaac Newton?
They all share the 12 Essential Traits of the Renaissance Man.
BEYOND GENIUS travels through history to determine the 12 essential traits that define a Renaissance Man, then applies those attributes to determine the Renaissance Men of today. We tell their stories of determination and perseverance, their expertise in a variety of fields, their insatiable curiosity, the infusion of their wisdom and creativity into our culture. We explore the making of a Renaissance Man and the deep connection these men have to advancements in the sciences, the arts and our way of being.
Scott Griffiths & Eric Elfman have put more than 1,000 hours of research into studying the history of the Renaissance Man, identifying common attributes that are constant throughout time, and identifying a select group today’s most successful Renaissance Men. By understanding these traits, identifying and developing them, the inner-Renaissance Man can be unleashed for the betterment of the world. Together, Scott & Eric have written seventeen books (including four best sellers) for major publishers, including Random House, Doubleday, Little Brown and Harper Collins.
Scott Griffiths, a professor at Pepperdine’s Graziadio School of Business and Management and a Member of The University of California Irvine Chief Executive Roundtable, has been building companies and directing successful brands for twenty years, including “Mitch for Men” for Paul Mitchell, House of Blues, Crystal Cruises, Nokia and Vertu just to name a few. He is the CEO and Founder of 18/8 Fine Men’s Salons.
Eric Elfman is an award-winning author and screenwriter. He has contributed articles to Global Trade Magazine, Creative Screenwriting, Mental Floss and Dwell. He has also written screenplays for Walden Media, Revolution and Universal Studios, developed a fifth grade curriculum for the Galef Institute, and is the author of twelve books for children and young adults.

Famous Chefs and Other Characters: Cook with Beer

A sophisticated cookbook for beer lovers contains recipes by such noted chefs as Michael Richard of Citrus and Francesco Antonucci of Remi, and includes such dishes as A Shellfish Trio in Ale and Roasted Winter Vegetables with Honey-Pilsner Glaze.
http://www.amazon.com/Famous-Chefs-Other-Characters-Cook/dp/0385480415/ref=sr_1_1?ie=UTF8&qid=1332883148&sr=8-1
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America’s Best Beers/a Complete Guide to the More Than 350 Microbreweries and Brewpubs Across America

A beer expert and a brewer offer profiles of the more than 350 small, independently owned breweries and brew-pubs in America, evaluates their beers and ales, and tells how and where to order them.
http://www.amazon.com/Americas-Complete-Microbreweries-Brewpubs-America/dp/0316282049/ref=sr_1_2?ie=UTF8&qid=1332896848&sr=8-2
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“Air Powered, The Art of the Airbrush”

“Air Powered, The Art of the Airbrush” was Scott’s creation and first book. As a scholarship student at Art Center College of Design (and later an instructor), Scott was an airbrush artist. “I was absolutely passionate about airbrushing, and just loved the incredible posters and album covers of the time that were produced by airbrush artists. To me they were rock stars. Ironically, many of them worked with and hung out with rock stars. Scott had the idea of a coffee table book on airbrush artists, and formed a company with two other young entrepreneurs to prepare the pitch. Simon & Shuster, Crown, and Random House all bid on the opportunity with Random House winning. The book went on to sell more than 250,000 copies, hard-bounded in three printings.
http://www.amazon.com/Air-powered-airbrush-Childers-production/dp/B007F654CQ/ref=sr_1_sc_6?ie=UTF8&qid=1341693913&sr=8-6-spell&keywords=airpowered%2C+the+art+of+the+airbrush+book