Scott Griffiths

CEO - 18/8 Fine Men's Salons

Professor - Grazadio School of Business and Management - Pepperdine University

The University of California Irvine - Chief Executive Roundtable

Member - Luxury Council / Board - The Surf Heritage Foundation



If you believe as I do that life is something special and becomes more special when we squeeze as much nectar from it as possible…then this site is for you.

If you know that to be curious is to be interested, and to be interested is to be interesting; and if you believe that education comes from books and your experiences... then this site is for you.

If you enjoy the arts, cooking, and excellent foods; if you appreciate a handmade super-180 suit, a fine 25 year old Macallan’s with a vintage Cohiba; if you travel to other countries to learn their languages and cultures; and if you believe that business is what you create and build, not just what you manage…then this site is for you.

Along with my team and our readers, I will be posting interesting, intriguing, and useful articles on art, wine, spirits, travel, restaurants, and grooming, along with great recipes for guys and features exploring the subject of renaissance men. This site is for you as interesting and intriguing men…and men on the path to becoming more interesting and intriguing...

Ask Alexa



In our newest column, Alexa will be offering the advice you need to become an 18/8 man; that man who is well-versed and cultured, who knows how to impress and captivate a smart woman, and who wants to be the best that he can be.
Recent Tweets @188salons

This invention will change the way we purchase and eat food. I can’t wait to see it on the shelves in 2013. - Alexa

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If you look at the structure of an orange or a coconut, you generally have a skin that maintains moisture and an outer coat that protects that skin. In the case of a coconut, it’s the shell; with an orange it’s the peel.

Like the coconut or orange, the WikiCell, an edible form of packaging invented by Harvard professor David Edwards, provides a double layer of protection around the liquid, foam or solid it holds.    

You can think of the first layer, a soft skin, like a raisin skin. It’s made of three main components: tiny natural food particles, like chocolate, fruit, nuts or seeds; a nutritive ion-like calcium; and a natural molecule like chitosan (which comes from the body) or alginate (which comes from algae).  

When you mix these three things together they form an electrostatic gel that keeps water inside the food or drink. 

The second layer, a protective shell around the skin, is like the egg-carton packaging. Depending on the kind of WikiCell and how it reaches the consumer, that shell may be completely edible (in which case you would wash it like an apple) or completely biodegradable (in which which case you can peel it off and throw it away). 

The edible shell would be made of isomalt (a kind of sweetener) and the biodegradable shell would be made of baggase (what remains when you remove sugar from sugar cane) or tapioca.  



Read more: http://www.businessinsider.com/how-the-wikicell-edible-packaging-is-made-2012-8?op=1#ixzz25SueQiLx